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Capabilities
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Exceptional marketing leader with a proven track record for growing businesses, creating innovative solutions and services,
marketing key differentiation to captivate the customer, and streamlining operations. Extensive experience in product marketing, product/services
management, project/IT management, and operations management.
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Marketing: Strategic marketing, market analysis, ROI analysis, positioning, branding, messaging,
value proposition, elevator pitches, taglines, and demand creation.
Product/services/SAAS management from requirements definition through
development, launch and EOL; competitive analysis; process/change/risk management, usability and user experience testing, and
technical and sales training. Program/financial management, partner
relationships, and market development funds.
§ Professional: Management, leadership, and teaching abilities.
Strategic and tactical; goal oriented and self-motivated; creative
and innovative. Excellent verbal and written communication, public
speaking, presentation, team oriented, and flexible.
§ Industries:
Livery and tourism, apartment market and student housing real estate,
enterprises, SOHOs, telco’s, carriers, OEMs, ISVs, MSOs, government,
education, healthcare, contact centers, hospitality, video, and construction.
§ Key Initiatives: Cloud computing, SAAS, virtualization, remote
management, WiMAX,
ATCA, NEBS, Voice/Video over IP/DSL/Cable/Packet, video
streaming/conferencing, IPTV, IP convergence, electronic recycling
and trade compliance.
§ Technical Expertise: Linux, SQL, HyperV, VMWare, Ethernet,
ATM, DSL, cable modem, TCP/IP, VoIP, H.323, softswitches,
DOCSIS, PacketCable, CableHome,
media gateways, CMTS's, DSLAMs, RAID, SATA, SAS, SCSI, Fibre Channel, ATCA, CompactPCI,
PCI; ASP, HTML, and JavaScript; Salesforce, Axosoft
OnTime, Hubspot; PhotoShop, InDesign, Premier, FrameMaker,
Access, SQL, Word, Excel, PowerPoint, Project, and Visio; LimoAnywhere, QuickBooks.
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Professional
Experience
Operations Director Kauai
Luxury Transportation & Tours
9-2014 to Present
Direct
overall marketing and sales strategy and day-to-day operations for livery and tour company:
§ Researched livery management systems
and implemented LimoAnywhere to streamline and manage dispatching, transfers and
private tours, online bookings, payroll, invoicing, accounting. Ported over all data, setup driver pay, pricing structure, and
accounts; customized backend including forms, confirmations, invoicing, custom automated emails and texts. Researched and
implemented new credit card processing as well as FareHarbor tour management software to enable online bookings and
manage tours sold by the seat.
§ Develop new service offerings and new avenues to increase sales. Drive marketing activities with local and online partners
including Timeshare Resorts, Expedia, Viator, Get Your Guide, TripAdvisor, etc. to increase sales, rakings and awareness.
§ Rebranded the company: researched new name; created new logo, new business cards, new Sprinter labels, and collateral; managed new website development and new brand launch.
§ Manage hiring and training drivers, tour guides, as well as marketing/sales and operations personnel. Manage drivers,
dispatching, customers, accounting, and payroll.
§ Documented all company processes and developed new processes to streamline and manage the business. Developed tour
guide manual to train guides on Kauai history and culture. Documented movies made on Kauai and obtained for training.
Director of Marketing & Product Management Axiometrics
5-2013 to 6-2014
Directed
the brand, vision, and products for Axiometrics.
Managed product development, delivery, and launch; owned product
lifecycle; acquired resources to develop and maintain products and
services. Streamlined
marketing, IT, and software development.
§ Defined and developed new SAAS
Portal using newer IT technologies HTML5, MVC, JQuery, SSRS, Dynamic
SQL, Windows Azure, Google Maps with heat mapping, dashboards,
widgets, creating a fully-customizable, self-service portal to
visualize and report on apartment data; created product requirements
documents and functional flow diagrams; performed competitive analysis; and
prototyped solutions with engineers. CEO Letter of Recommendation.
§ Drove strategic and tactical
marketing for new brand and new website, inbound/outbound marketing,
messaging, social media, and collateral. Drove product naming/messaging
and website design/development using Hubspot
and HTML5.
§ Streamlined marketing systems with
Salesforce; automated marketing campaigns; analyzed areas for growth;
implemented company-wide project management system; tracked team and individual metrics for marketing and IT success.
§ Led software development team into
newer technology; converted from Visual Basic 6 to C# applications,
leveraged SSRS and stored procedures; implemented source code
control, continuous integration, and software automation; added ten
software developers and IT staff. Managed IT infrastructure; solved
backup issues using volume-based backups and SQL maintenance plans,
RAID and storage issues; implemented desktop security processes and
standardized workstations with system imaging.
Sr. Services Product Mgr Unicom
Engineering/NEI/Alliance Systems) 6-2004 to
12-2012 (program closed)
Defined,
launched, and managed the lifecycle of software and services
offerings; drove cloud, SAAS, virtualization, remote management, electronic
recycling, and trade compliance initiatives; gathered requirements
and defined pricing, roadmap, value proposition, messaging, and
operational processes; tested market offerings and usability directly
with customers to refine offerings; trained FAEs/sales staff;
built training tools; wrote playbooks; functioned as software and
services subject matter expert.
§ Created new software/service
offerings for cloud, SAAS, and virtual appliances, global electronic
recycling, and trade compliance. SAAS solution built and delivered remote automatic updates; hardware and virtual appliances lowered ISVs total cost of ownership.
§ Doubled NEI software sales and led
market penetration for NEI services through direct customer
engagements.
§ Presented at industry conferences to
target new industries with flexible
remote service models and fully-secured
solutions
using NEI dedicated
appliance, virtual appliances, and remote
management of
expensive
field equipment.
§ Created operational processes for
new services, standardized pricing, and developed IT tools
for operational efficiency; defined value
proposition and financial models for OEM/ISV outsourcing.
Product Marketing Manager
Drove
strategic and technical marketing for NEI and OEMs, as well as new market
penetration for medical, industrial, WiMAX, VoIP, video over IP,
IPTV, call recording, and security; analyzed industry and technology
segments for strategic growth opportunities; provided sales training
and tools; marketed communications servers, partner support programs
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carrier-class
servers,
call
recording servers, ATCA,
NEBS, and other industry-standard solutions to telco’s, carriers,
enterprises, and small businesses.
§ Obtained and managed distribution
marketing funds reaching a million dollars through partner funded
programs.
§ Developed US/EMEA websites with
custom internal search engine and .NET applications and web
analytics.
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Business Unit Manager Lloyd
Electric 12-2002 to 6-2004 (program
closed)
Managed
West business unit for electrical installations and general
construction at US airports for the Homeland Security Program;
managed customer relationships and contracts; secured new business;
defined processes for optimal efficiency.
§ Definitized
contract in upwards of $60 million through change orders, exceeding
the original contract value by six times.
§ Managed costs to 15-30%
profitability on firm fixed and cost plus contracts at all airports.
Regional Project Manager
Managed
all aspects on TSA Baggage Screening Program for electrical and
general contract installations at several US airports, including
project costs, change orders, and schedules for installation of
explosive trace detection and explosive detection systems.
Sr. Manager, Product Marketing Samsung
Telecommunications America 4-2001 to
7-2002
(business
closed)
Drove
marketing strategy and initiatives for broadband products, voice/data
cable modems, digital set top boxes, web screen phones, and voice
adapters for cable and DSL systems. Managed marketing communications,
business partnerships, vendor contracts, product development, user
experience, and customer issues. Conducted market research and
competitive analysis on products, technologies, and price points.
Developed new products and obtained product certifications for CableLabs, Microsoft, and MSOs. Successfully
re-entered cable modem market and entered VoIP field trials with major MSOs.
Manager, 3Com Solutions Lab 3Com
(HP) 3-1999 to 3-2001 (company
downsized)
 Managed
3Com's multimillion-dollar development and demonstration facility including budget, strategy, engineering, marketing, solution
integration, and product issues. Provided strategic and tactical leadership
for communicating 3Com
networking
solutions.
§ Created
real-world, next-generation end-to-end networking solutions for
consumer, SOHO, enterprise, healthcare, hospitality, and education
markets.
§ Developed and tested
bandwidth-detected Video Virtual Tour to demonstrate website
technology, and represent 3Com's Radical Simplicity brand.
§ Created and presented multimedia
converged networking demos including voice/video/data compression,
ISDN and IP video conferencing, MPEG-2 encoding/decoding, distance
learning and telemedicine, multicast streaming and filtering, and
802.1P traffic prioritization. Produced technical publications for converged
network solutions and applications.
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Systems/Applications Engineer Adaptec (Microsemi) 10-1992 to 3-1999
Provided applications and systems-level support and
technical expertise for NICs, network
management, SCSI peripherals/adapters; product usability testing,
benchmarking, competitive analysis, white papers, technical training;
developed marketing intranet
site.
Sr. Technical Writer
Wrote, designed, and produced end-user, system
administrator, and engineering hardware and software manuals
describing SCSI and EIDE host adapters, ATM NICs, ISA, Micro Channel,
PCI, PCMCIA, and VL with DOS, OS/2, NT, NetWare, and UNIX.
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Technical Writer CMD Technology (Lattice)
Employee/Contractor, 7-1991 to 10-1992 (moved
away)
Wrote,
illustrated, and produced all hardware and software manuals,
technical bulletins, company documentation, corporate brochures,
marketing literature, graphic illustrations, and legal documentation.
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Education
& Training
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Graduate Studies - Linguistics,
University of Texas at Arlington,
1988 to 89
Undergraduate - Communication
Arts Degree, Cum Laude, Bethany Bible College, Scotts Valley, CA,
1987
Software Classes - Linux; Microsoft Word, Excel,
Project; Querying with SQL; Microsoft .NET Development CGI
Programming; Windows 95/NT Application Programming; C Language Programming; UNIX System
Administrator; HTML; JavaScript; PhotoShop.
Hardware Classes - ADSL
and SDSL, SIP, Understanding and Troubleshooting Voice over IP,
Bridges and Routers Algorithms and Protocols, Network Security,
Network Management, Theory of Bridges and Routers, Designing
High-Speed Multi-Protocol Networks, Broadband Networking with ATM, Basic
Data Communications, Digital Integrated Circuits and Systems, Design
Techniques for Microprocessor-Based Systems, Hardware for Software
Engineers, SCSI/IDE/Fibre Channel Nuts
& Bolts.
MCSE Training - Administering
MS Windows NT 4.0, Supporting MS Windows NT 4.0, Supporting MS
Windows NT 4.0 in the Enterprise, Internetworking with TCP/IP.
Management Classes - Project Management Practices &
Fundamentals, Managing within the Law, Managing
Performance, Guiding the Development of Others, Managing Notification
and Renewal, Finance for Non-Finance Managers, Targeted Selection for
Hiring, Working in a High-Speed Culture, Negotiation Skills,
Presentation Skills, Media and PR Training.
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